Keiki

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Keiki is a childcare platform connecting parents with verified babysitters, focused on creating a safe, simple, and trustworthy experience. Mobile app for both Android and iOS users.

1. Problem Statement

Parents struggle to find reliable babysitters.
Existing platforms lack transparency and real-time updates.
Babysitters need an easier way to find work and manage bookings.

2. Goal

Simplify the babysitter booking process.
Build trust through verification and safety features.
Create separate experiences for parents and babysitters.

3. Target Users

Working professionals.
Families with children aged 0-12 years.
Need reliable childcare.
Babysitters: experienced caregivers, students or part-time workers, looking for flexible job opportunities.

4. User Pain Points

Difficult to verify babysitters.
Complicated booking process.
Lack of communication and updates.

5. Solution

Verified babysitter profiles.
Easy booking, chat and secure payments.
Live tracking and emergency SOS.

6. Research

Studied parent and service-booking apps.
Identified trust and safety as top priorities.
Collected insights to improve usability.

7. User Flow

Parent: Sign Up > Search > Book > Track > Review.
Babysitter: Register > Verify > Accept > Complete > Earn.
Simple navigation with minimal steps.

8. Design System

Soft pastel colors for warmth and trust.
Rounded UI with child-friendly illustrations.
Poppins + Inter typography for readability.

9. Key Features

Role-based onboarding.
Child profile management.
Booking, chat, calendar and reviews.

10. Challenges

Designing two different user journeys.
Making safety features easy to access.
Balancing detailed information with a clean interface.

11. Outcome

Simple and intuitive user experience.
Trust-focused interface for parents.
Efficient booking workflow for babysitters.

12. Learnings

User research improves design decisions.
Safety and trust are crucial in childcare apps.
Clear navigation increases usability.